White Sposa Magazine - "Less is More"

Monday was our company visit with White Sposa Magazine and it was everything that I hoped it would be. We got a tour of their offices and were able to meet a majority of their employees. White Sposa is only responsible for the White magazine publication. Due to their small size, they only hire freelance employees during their busy times.

Following our tour we got to learn more about the magazines future plans and how they set themselves apart from their competition. White produces one issue every four months, which equals three magazines a year. In the future they hope to expand to different markets, preferably Brazil. White also hopes to expand their internet presence through social media outlets including Facebook and Twitter. In many of my classes we have talked about the use of social media and its growing presence in our industry. The editor in chief also informed us that they will never become a strictly online magazine. As many are trying to predict the future of magazines (books, newspapers, etc), part of White Sposa’s charm is the quality of the magazine they produce. They put a lot of emphasis on the paper texture, weight, and color. This attention to detail and quality is part of what sets them apart from their competition. White prides itself on treating their magazine more like a book than a magazine. Through this elegance, sophistication, and less is more attitude they are able to fill a void in the market. One of the greatest challenges they are facing right now is maintaining that same standard of performance but with less money. But what inspired me was how they think of this a positive thing because it forces them to become more creative, innovative, and modify what they have done in the past.

Issue that was included in our gift bag!

I thoroughly enjoyed our visit to White Sposa Magazine. A special thanks to Simona Polli and Elena Todros for your generosity with your time, gifts, and knowledge. The visit opened my eyes to the fashion editor position. I was so intrigued on what Elena Todros job entails and how much creativity she is able to express in the fashion editorials. I never considered working for a magazine until after visiting Vogue Italia and now White Sposa. Being able to plan events for the magazine and the companies it works with would be ideal. I love the creativity linked with the fashion editor position but I feel that my qualifications and strengths would better link me with the event and marketing positions within a magazine.