Orietta

We meet Orietta today and were able to spend the afternoon with her. She is a professor at NABA, however all the professors are still in industry so she works as a fashion forecaster first and foremost. She also works as a fashion journalist for trade magazines. As a fashion forecaster she observes fashion, books, music, art, design, and electronics to help her predict trends for the future. She explained to us why the fashion industry is number one (most important) creativity and number two business. I connected strongly with this statement because one of my favorite parts of the fashion industry is the creativity that is involved with it. As she went into more depth of how she spots trends and what her job entails, it was all a refresher for me. When I was in Lab and Seminar we visited Cotton Inc. and The Doneger Group. Through these two company visits I learned how the trends are spotted (people watching, art fairs, traveling to various parts of the world), how that information is then used( in fashion, in automobiles, in electronics), and what those trends can effect (colors, fabrics, silhouettes). Unfortunately I never took the forecasting class offered at JWU because it didn’t peak my interest as much as some of the other electives. Although it is not an area of the industry that I am interested in, I know how much of an integral part of the industry it is and I respect the creativity and commitment it takes to perform that job.

We will be meeting with Orietta again next week! Can’t wait!